Developing outdoor and
sport brands in the nordic.

Outdoor lifestyle
with open mind.

With 20 years of experience and a 450-store retail network across the Nordics and Baltics, we have a proven ability to introduce and scale premium outdoor brands.

Our long-term partnerships with the largest Nordic retailers demonstrate consistent performance and trust. We are known for launches that create lasting visibility and strong sell-through.

We have selected our brands for modern, active people who want to explore outdoor lifestyle and sports with open mind.

We work with these brands

Market area
Scandinavia and Baltics

Sweden, Denmark, Norway, Finland, Estonia, Latvia and Lithuania.

Overall population: 35 M.
Affluent, quality-conscious customers.
Ideal market area for outdoor and sport brands.

450

Retailer customers.

Years of experience.

Seventeenfold increase in sales in ten years.

On our way to be leading brand distributor and marketing expert in nordic.

Our keys to success

We win the big cities.

In Scandinavia most of people lives big cities:Oslo, Copenhagen, Göteborg, Stockholm and Helsinki.
Also big buying groups are having their HQ in these cities.

Our keys to success

We win with the market leaders.

INTERSPORT (Norway, Sweden, Finland, Denmark). NATURKOMPANIET (Norway, Sweden). BOOTZT (Norway, Sweden, Finland, Denmark, Estonia, Latvia, Lithuania). FRILUFTSLAND (Denmark). OUTNORTH (Norway, Sweden, Finland, Denmark)

Our keys to success

We win the wall spaces.

We increase sales by actively organizing product training lessons to chain sales staff. This also gives us opportunities to influence brand visibility in stores. We support visibility by producing materials for stores, social media, and all marketing activities.

Our way of building brands

1. Market Entry & Positioning
We analyse the competitive landscape, define local positioning, and build a launch plan that fits Nordic consumer behaviour and retail structure.

2. Retail Network Activation
Our established relationships with the key Nordic retail groups allow us to secure strong placements, pre-orders and early visibility.

3. Sell-Through Focus
We train store staff, support merchandising, and drive consumer understanding — turning shelf space into real sales.

4. Marketing & Brand Visibility
We create localised campaigns, influencer collaborations, PR and content that bring the brand to life in a Nordic way.

5. Consistent Growth & Long-Term Value
We optimise assortments, expand distribution, and build sustainable year-over-year growth — from market entry to market leadership.

Success story

Devold

We have grown the Devold brand into the market leader in Finland.

Devold is now the market leader in all major chains, including Partioaitta, Varuste.net, Scandinavian Outdoor, and Intersport Finland. Devold sales have grown more than twelvefold in ten years.

We develop brands to be more successful

We have built several brands into market leaders in their industries. For example Care Plus, Arcade belts, Craghoppers and Yeti.

Testimonials

” We have a long history of working together, built on genuine joy in collaboration. The partnership has always felt natural and uplifting — and the results have been consistently strong for both sides. “
HENRIKKI RYHÄNEN, OWNER, VARUSTE.NET

” Reliability has truly been a defining part of our collaboration. Your expertise shines through everything you do, and the passion you bring to your work is always guided by genuine customer focus.”
KATI JUSLEN, OWNER / RETAILER, INTERSPORT SELLO

“ Top-quality brands and products, backed by fast and reliable customer service where solutions are always found. Thank you for the many years of smooth collaboration — and for the partnership that continues to thrive.”
MONIKA HAKALA, PURCHASING MANAGER, SCANDINAVIAN OUTDOOR

We are interested
to find new brands

We are the Nordic partner for brands that want to grow.

With 20 years of experience, a 450-store retail network, and a proven track record in turning new brands into category leaders, we combine deep local insight with hands-on execution. Known for strong launches, reliable sell-through and long-term partnerships, we build brands with clarity, consistency and commitment — from market entry to market leadership.